22 February 2024
Week of Happiness 2024: 20 - 27th of March
Spread happiness on social media
1 interaction = 1 smile for a child in hospital
For the 10ᵉ edition of the Week of Happiness, a new concept has been created. This year, we invite you to interact with 8 videos that will be published from March 20 to 27 on the Theodora Foundation social media channels. One video will be published each day. Our videos will be published on Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube.
Each interaction with the videos (like, comment, share) will bring a smile to a child in hospital.
You can interact as many times as you like with the 8 videos, on all social media channels. Every interaction counts!
How to participate ?
Visit the social media channels of the Theodora Foundation
- Facebook
- @FondationTheodora (FR)
- @StiftungTheodora (DE)
- Tiktok
- Twitter
- @TheodoraSuisse (FR)
- @stheodora (DE)
Watch a new video every day (from 20 to 27 March)
Like, comment and share our videos
For every interaction with the videos, our principal partner, Helsana , and co-partners : Ferring Pharmaceuticals, Romande Energie, Volg, Lidl Suisse, Degussa Goldhandel Suisse, Visilab and the supporters : Adent Cliniques Dentaires, Denner, Carglass, UCB Farchim, will make a donation to the Theodora Foundation, up to CHF 55,000.
The money raised will be used to offer cheerful visits from Giggle Doctors to children in hospital or in special care centers.
We would also like to thank our media partners blue and Pathé Switzerland for the visibility they offer.
The Week of Happiness near you
The “Smiling Bus” will be present on March 21 at Waisenhausplatz in Berne and on March 23 at Europaplatz in Zurich. At both events, you will have the chance to meet a Giggle Doctor, leave with a photo and interact with the 8 videos thanks to a magic buzzer. This year, Theodora’s presence will also extend to French-speaking Switzerland thanks to its co-partner Lidl, with a stand set up in the Lidl parking lot in Etoy on March 23. A Giggle Doctor will also be present, as will the orange buzzer to interact, live, with the videos of the Week of Happiness.