16 June 2025
The Theodora Foundation makes its mark in Geneva’s parking lots
To support the Theodora Foundation, the PARKGEST Group is offering advertising space in the Mont-Blanc and Villereuse parking facilities in Geneva. This provides the Foundation with an exceptional visibility right in the heart of Calvin’s city.
The PARKGEST Group suggested a unique and practical way to support the Theodora Foundation: offering advertising space in their parking lots whenever a display slot becomes available. This unprecedented collaboration, with no fixed time limit, allows us to regularly highlight the essence of our mission in these high-traffic transit areas.
For this campaign, we decided to playfully reference parking lots — often perceived as grey, purely functional places — by connecting them to the Foundation’s mission: bringing colour, comfort, and smiles where least expected. Just like the Giggle Doctors, who transform the medical world into a playground of imagination, our campaign slogans bring surprise, joy, and solidarity to Geneva’s parking structures.
Discreetly and joyfully present by the side of Geneva’s children for 27 years, we are deeply grateful to the PARKGEST Group for offering such wonderful visibility to the Foundation’s work.
At PARKGEST Group, we believe every company has a role to play in improving the everyday life of our society. By offering this advertising space to the Theodora Foundation, we hope to help spread their beautiful mission and raise awareness about the importance of bringing smiles in difficult times.
We warmly thank the PARKGEST Group for their support and commitment. Thanks to this initiative, we hope to touch new hearts and inspire future donors to join our mission: offering moments of laughter and escape to children in hospitals or living with disabilities.
We would like to highlight that this advertising campaign was carried out without using any donations from individuals.
Giggle Doctor visits with a world champion